le quartier français

relais & chateaux

The Cape Wine Auction

We’re thrilled to announce that on Friday, October 25th, The Cape Wine Auction will reveal their sponsors and charities as well as introduce their 20 ‘Auction Ambassadors’ at Le Quartier Français! Five other international launches will happen simultaneously to kick-start the international fund-raising.


Mike Ratcliffe of Warwick Wines, on behalf of the Auction Committee, answered a few questions about this exciting event.

What is The Cape Wine Auction?
Our annual charity wine auction. An anxiously awaited must-attend social event. The glamorous epicenter of the wine-lands. A showcase. A gastronomic banquet celebrating all that is great about our wine industry. An event to unite the industry around a common cause. A global branding opportunity for South African wine. A memorable party.

What will the Auction be like?
The Auction will be a glamorous lunchtime affair on March 15th 2014, perhaps the most beautiful month of the year. Expect guests to be dressed beautifully in their best summer finery. Iconic South African winemakers and an A-list culinary team lead by Grande Chef Margot Janse will mingle with guests during a day of indulgence and fun. Interactive screens will bring the kitchen and auction activities to you. The auction itself will remain relaxed and fun with a professional auctioneer keeping it light and pushing guests to reach deep for an exceptional cause.

What will be auctioned?
Auction lots will focus on wine experiences. Special wines not available to the public, winery experiences and personal interactions with top chefs and winemakers in incredible locations. Ever wanted to buy a barrel from your favourite winery and follow its maturation through to bottling? Ever wanted a top chef and winemaker to partner for a dinner party in your home? How about a personally curated wine tour of iconic wineries and restaurants with a group of friends? Have you ever wanted access to the Napa Valley Wine Auction or Hospice du Beaune? Auction lots will invite the public into the beating heart of the wine industry. VIP access has never looked so good.

What is the charitable focus?
The auction will focus on the two pillars of ‘local’ & ‘education’. By definition, the Auction will focus it’s proceeds predominantly on education in the wine-lands of South Africa. The Auction remains inclusive of all aspects of education from infant development, through nutritional education all the way to the provision of a leadership academy and tertiary educational endowments. The charities that will align with the Auction are The Pebbles Project and the Make A Difference Foundation.

The Auction’s three day agenda?
The Auction aims to be a three day event encompassing a high-end introduction to the South African wine industry for inbound guests. The agenda will kick-off on Thursday night the 13th of March with a ‘Bring-a-Magnum’ party launch event hosted by one of South Africa’s most prestigious Franschhoek properties. Multiple events will be hosted around the winelands on Friday culminating in the ‘Barrel Auction’ to be hosted by Waterford Estate on Friday night.

Who will be at the Auction?
The Cape Wine Auction needs to be an international event to be successful in it’s objectives. In 2014 we expect 250 guests with half of the attendees flying in from abroad. The Auction Ambassadors will be integral in identifying colleagues, friends & associates with a philanthropic agenda who will educated about the Auction objectives in advance, and will attend and bid on their specific auction lots.

What is an Auction Ambassador?
The Auction aims to partner with 20 ‘Ambassadors’ who identify with the charitable cause and wish to be supporters. Ambassadors can be stakeholders, organisations, individuals or families. Ambassadors would be vocal in their support of the auction and align with the charitable vision of the organisers.

What role does an Auction Ambassador play?
Curate an auction lot: Ambassadors will identify specific donors in their networks and approach them with the objective to create a lot that would be attractive to them. Based on the value of the proposed donation, Ambassadors would curate a specific lot to satisfy the wishes of that donor in order to ensure the donation is realized.
Organise a pre-event: Ambassadors will organise pre-auction events to entertain their network, additional fund-raisers and/or become involved in the event organisation. The Auction intends becoming a three day event that could attract people to Stellenbosch for the weekend from around the world.
Gather your philanthropic circles. Ambassadors can host a table at the auction and play a role in motivating guests towards extreme generosity.

Find The Cape Wine Auction on Facebook and Twitter

Posted by: Susan Huxter
Posted in: Charity, Le Quartier Français, Margot Janse,
comment-notesComments: 1


One Response to “The Cape Wine Auction”

  1. [...] to know more? Check out this interview we did with Mike Ratcliffe. Posted by: Susan Huxter Posted in: Charity, Le Quartier Français, [...]

Leave a comment

If I can't stay at Le Quartier, I want to go home

Bookings at LQF

Le Quartier Francais

Arrival Date:

Departure Date:

Number of People:

Relais Chatteaux