“Le Creuset is excited to partner with Le Quartier Français in Franschhoek; it’s our first pop-up store in South Africa!” said Ben Paine, managing director of the stylish cookware range. Opening 1 October 2013, the pop-up shop will have a range of Le Creuset’s best sellers – both new and classic designs in all the bright and bold colours the brand is known for (much like LQF itself!).
The inaugural shop will also offer Môreson Méthode Cap Classique, and a range of specially created Le Quartier merchandise designed to complement the Le Creuset products such as: aprons, recipe cards, notebooks, a bespoke range of knives, and Tina Jewell’s famous fudge from Bread & Wine.
“We’re thrilled to be hosting a Le Creuset shop,” said Susan Huxter, owner of LQF. “The synergy between the two brands is fantastic!”
“Le Creuset and Le Quartier are wonderful complements to each other; and the brands live well together. We love using Le Creuset as part of our everyday service—from the tea cups for breakfast to the pans in the kitchen. We believe our guests like to live the same way at home as when they are with us.”
“The pop-up shop suits Franschhoek and gives something special to the locals—who now don’t have to leave the village in search of the perfect gift.”
Event: Le Creuset Pop-up Store Opening
Venue: Le Quartier Français
Date: 1 October 2013
Enquiries: Robyn – email@example.com / 021 867 2151