Food, insanity, brilliance and love… That’s the tagline of this rock and roll foodie mag. FOOL is published four times a year in Sweden, and you can order your copy online—though you have to be quick, issue #2 is already sold out. Winner of the Gourmand Book Award for Best Food Magazine of 2013, FOOL was created by husband and wife team, art director and editor Lotta Jorgensen and photographer and co-editor Per-Anders Jorgenson.
The magazine focuses on cutting-edge food photography and stories about chefs and people in the food world who inspire the enigmatic couple. The design is brilliant and bold. A decisively unique offering that stands out from the hum-drum of foodie publishing.
“FOOL is different to other magazines on food, taking inspiration from fashion, design and popular culture. We like working with photographs and illustrations the same way as fashion magazines. There are no recipes; no high end fashion magazine would have sewing patterns for clothes. Gastronomy needs to be taken seriously but with humour.”
We’re hooked. FOOL please print more magazines!
Another interesting foodie mag to check out is Gastronomica.