Are we on a first name basis with you?

Being on a first name basis with your guests is set to be a hot trend in the luxury category this year. The aim of this switch is to make the experience more personal for the guest but it doesn’t work for everyone.

I quite like the change. I think titles and surnames are very 1950’s, and when you throw a Mrs. in front of my surname I can’t help but feel 30 years older than I am.

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