While I was attending Pure – The Life Experiences Show – I realised that experiences are creating big buzz in the tourism industry.
Experiences transform a travellers holiday into a journey, and specific people are now looking for travel experiences that add value to their lives and – in some cases – even change there lives. At Le Quartier Français we’ve seen this first hand, our Culinary Concierge programmes are all about the experience and our Mrs. Ndaba initiative has captivated the hearts and minds of countless individuals.
I think the important thing to note is that experience based tourism is aimed specifically at travellers not tourists. It focuses on people who go on travel adventures where there is always the possibility that they could fall in love, with their destination, and decide to stay forever. This type of travel experience aims to give individuals genuine insight into the people and places their visiting. It’s about the traveller immersing themself in a foreign culture rather than hanging out on the periphery.
I took this experience based approach to tourism to heart when I was in Marrakech. I decided to sink my teeth into the fabric of Morocco by staying in the heart of the Marrakech Medina. It was definitely an unforgettably colourful experience, one I’ll discuss in more detail in my next blog post.